How to plan a writing project
Charlotte Booth • 4 May 2021
So, you want to write a book?

How to plan a project
We all have our skills. Mine is being ridiculously organized and planning to within an inch of my life.
I like to plan everything and write down all the steps required to achieve a specific goal.
I learned professional goal- or objective-setting when I was training to teach in Adult Education. Every lesson had to have three objectives and then each minute of the class (no exaggeration) had to be planned in relation to that objective.
A five-hour teaching day could take a week to plan to this level, but it taught me a valuable skill which can be used to plan any project.
SMART Goals
I always hated the acronym SMART in relation to goals, but it does work and is the backbone of every well-laid plan. So, what do the letters stand for?
- S - Specific. You need to know exactly what you want to achieve.
- M – Measurable. You need to know whether you have achieved the goal.
- A – Achievable. You need to be aiming for something that is achievable.
- R – Relevant. Why do you want to achieve this goal?
- T – Timely. By setting a time goal you are able to provide parameters for achieving them.
So, think about when you set New Year’s resolutions. These rarely work as they are not SMART. The most common New Years’ resolutions are to lose weight or to cut down on alcohol. But these are so vague as to be meaningless – if you lose ½ kg in a year you have achieved your goal of losing weight, and you could cut your alcohol consumption down by one shot a year – neither of which is a great achievement.
But if you set the goal of losing 12 kg in a year, at a rate of 1 kg a month you have a measurable, specific and attainable goal – one that you can easily work towards.
One small step
The key to a successful project therefore is to break the goal down into smaller steps. And this is what I do when planning a writing project.
To achieve the major goal - write a 70,000-word book for example – I break it down into workable chunks – e.g. write 10,000 words a month.
Then within those 10,000 words it is broken down further into smaller sections for example, 5,000 words on “common writing mistakes,” then broken down further into five sections of 1,000 words on each writing mistake.
It then becomes much easier to work towards the main goal, one step at a time.
Lists Lists Lists
Many coaches scream: “No lists – they mess with your head,” but personally I love a good list.
There is little more beautiful than a project list with the main objective at the top, followed by smaller sub-projects which will help reach that goal, followed by individual tasks to achieve the sub-projects. Every ticked item is a visible marker that you are on the path to your main goal.
Schedule
Having a date for when you want to achieve the main goal is useful and is essential to SMART goal setting.
So, if the 70,000-word book will be written at 10,000 words a month that is a first draft completion target of 7.5 months. Put that in the diary.
This is then broken down into a weekly target of 2500 words, or 500 words a day five days a week. This should be added to your daily to-do lists.
Diarizing these dates helps to keep you on track whilst not feeling overwhelmed at the thought of “I have to write a book by …”
No project is so big that it can’t be broken down into bite-size chunks.
Next steps
Planning is my favourite thing, so if you have a plan for your writing project and you are not sure how SMART it is or you don’t have a plan at all, why not book a £99 ‘writing power hour’ with me. Let me guide you through the planning process, so by the end of the hour you will have the tools to create a personalised writing plan that you can stick to.

There is nothing more amusing than checking out mediaeval artistic renditions of lions and other heraldic creatures. These beasts, grimacing and gurning are a strange juxtaposition of human, animal and demon and as far from the cute image of Alex from the Madagascar franchise or in fact a real lion as you could possibly get. There are three main reasons mediaeval lions are so ‘bad’ and un-representational; The artists were following a very tight brief. Some of the artists may never have seen a lion, and were following the descriptions they were given. These lions were representing heraldic principals of bravery, nobility and authority; all very human characteristics. When viewed through this lens it becomes more understandable why they look the way they do, but they are still ‘not right’ and not a great tool for learning about lions. Generative AI is very similar to an uninformed but talented mediaeval artist. There is a element of intelligence but at the end of the day it is following a brief, with no actual ‘knowledge’ of the thing it is producing. As an example, if you prompt your generative AI (ChatGPT and the like) to produce a blog for your new product or service, aimed at your ideal customer avatar you will in all likelihood get a mediaeval lion out the other end. Sort of recognisable, and sort of not. This is because AI doesn’t know what a customer is (ideal or otherwise), has no idea what your product or service is and does, and has no true understanding of how this service or product will serve your ideal customer and their needs. Of course, AI is pulling all the information available from the internet to help with its answer but there is no understanding there. There is no determining fact from falsehoods or even which websites are trustworthy and which are not. So, it skims the internet and puts together content which suits the brief as it understands it. This is then when the actual work should start as this content shouldn’t be used in the raw. It should be edited and tweaked by a human who DOES understand the brief, has been a customer (ideal or otherwise) and can imagine what your ideal customer will feel when using your product or services. We are in a world now, where we have generative AI promoting products and services to humans, when it has no concept of what a human is and how it thinks, meaning the marketing department are in fact more important than ever for ensuring content and copy is aimed at humans and human emotions. You could argue that the world would be a more entertaining place if there were more mediaeval lions in it, but it wouldn’t be a great environment for learning, or for basing purchasing decisions on. If you want to maintain the human element in your content, then I would love to help . Explain the brief, your CTA and your ideal client and I will know what I need to ask to get a clear idea before writing. Then you can rest assured your content was written by a human for a human and we can leave the mediaeval lions to the museums.